Engagement Marketing Manager

at TrueFire Studios

During my tenure at TrueFire Studios, I oversaw and executed comprehensive marketing strategies across TrueFire, JamPlay, ArtistWorks, and FaderPro. Each platform boasts an extensive catalog, offering lessons from top-tier artists like Eric Johnson, Robben Ford, Joe Bonamassa, and Guthrie Govan. My work focused on audience segmentation, campaign management, and personalized communication to enhance student engagement and retention. Collaborating with a talented team, I helped implement targeted offers, crafted compelling messaging, and developed data-driven strategies to maximize the reach and impact of our educational services. Through these efforts, we consistently delivered value to a diverse, global audience of musicians, driving growth and satisfaction.

In addition to my work on strategic marketing campaigns, I also played a key role in the development and execution of initiatives designed to drive user engagement and build a strong community. I worked closely with artists and the team to promote new courses, seasonal content, and special events, ensuring we communicated the value of each lesson effectively. Leveraging email marketing, social media, and digital ad strategies, I helped cultivate a loyal base of students and foster an interactive learning environment across all platforms. This multi-channel approach significantly increased course enrollments and user interaction.