A Visual Identity Reimagined
As part of a full brand transformation, I worked with Andrew Rothmund to develop a striking new identity for his photography and videography business, which later evolved into Vivid Bold Truth when his wife joined the venture. This project was a deep dive into crafting a visual and strategic direction that reflected their bold storytelling, artistic edge, and commitment to capturing raw, authentic moments.
From a refreshed logo and typography to a streamlined website and marketing assets, this rebrand positioned Vivid Bold Truth as a leading photography and video studio for weddings, portraits, music, and events. The brand now seamlessly communicates aesthetic depth and emotional storytelling, ensuring a strong digital presence and high search visibility for photography and videography services in Chicago and worldwide.
Ideation & Brand Development
The rebrand began with deep exploration into the artistic vision of Andrew Rothmund and his evolving business. The goal was to craft a bold, evocative identity that mirrored their cinematic, high-contrast storytelling style. We developed a modern yet timeless aesthetic through collaboration, combining minimalist design, vibrant colors, and impactful typography. The brand name reflects his philosophy—capturing vivid, bold, and truthful moments (hence where the new name came from).
