Vosges Haut-Chocolat
Turning Luxury into Lasting Customer Connections
At Vosges Haut-Chocolat, I bring together growth marketing, customer engagement, and creative storytelling to help elevate the digital experience for a luxury brand built on imagination and discovery. My work focused on connecting distinctive brand experiences with measurable business outcomes—transforming customer insights into marketing strategies that drive acquisition, engagement, and long-term growth. Tl;dr I make the website and experience work seamlessly and elevate the guest chocolate experience to the forefront.
01 — Growth & Performance Marketing
Turning customer insights into measurable growth.
Developing and executing data-informed marketing strategies that connect brand awareness to revenue. By aligning channel performance, audience insights, and business objectives, I worked to create more effective customer acquisition strategies and build sustainable growth across the digital customer journey.
02 — Lifecycle Marketing & Customer Engagement
Building relationships beyond the first purchase.
Creating meaningful customer experiences throughout the lifecycle, from initial discovery to repeat purchase and brand loyalty. By connecting customer behavior, targeted communications infrastructure, and timely campaign experiences, I help bring the Vosges brand to life across digital touchpoints while supporting the unique demands of a premium gifting business.
03 — Brand Integration & Seemless Usability
Making every interaction an opportunity to tell a story.
Bringing Vosges’ adventurous spirit and distinctive product identity into creative marketing experiences that capture attention and inspire participation. From seasonal promotions to innovative brand experiences, I connected creative concepts with audience engagement and commercial goals. One example was helping bringing our product landing pages into a modern, shoppable layout while still telling our core stories—a simple way to help customers understand the brand quickly or read what they loved while being able to checkout and transact quickly and smoothly.
The Approach
At its core, my work at Vosges is about bringing together creative thinking, customer understanding, and performance-driven execution—building marketing experiences that honor the brand while contributing to business growth.