Digital Marketing & Content Strategy
at Immanence Ipothecary, Immanence Health, & Dr. Christine Schaffner
As the Digital Marketing Manager, I played a key role in shaping the online presence and brand growth for Dr. Christine Schaffner, Immanence Ipothecary, and the Immanence Health Clinic. My responsibilities spanned strategic marketing, content creation, and digital engagement, ensuring seamless integration across e-commerce, healthcare, and educational platforms.
I managed the editing, publishing, and distribution of Dr. Schaffner’s podcast, Spectrum of Health, optimizing each episode for SEO, social media visibility, and audience growth. This includes audio refinement, show notes, blog integration, and repurposing content into engaging clips and email campaigns.
Additionally, I lead the social media strategy across multiple platforms, crafting compelling content, visuals, and ad campaigns to increase engagement and brand awareness. By leveraging SEO, email marketing, automation, and conversion optimization, I help drive traffic, strengthen audience connections, and support business expansion in the holistic health and wellness space.
Ipothecary Re-Brand
I led the rebrand and full homepage/product remerchandising of Immanence Ipothecary, elevating the e-commerce experience into a premium destination for physician-recommended, functional-medicine supplements from Dr. Christine Schaffner. The refreshed brand identity introduced a cleaner, more clinical visual language—refined typography, a sophisticated color palette, and improved product presentation—to communicate purity, efficacy, and professional trust. This shift repositioned Immanence Ipothecary from a general wellness store to a doctor-backed, high-quality supplement brand aligned with the standards of integrative and functional medicine.
The redesigned homepage and product pages were built to improve clarity, education, and ease of purchase. I restructured the user journey with stronger product storytelling, streamlined navigation, and SEO-optimized content highlighting the benefits, ingredients, and clinical purpose of each formulation. Enhanced merchandising and layout improvements helped customers quickly find solutions tailored to their wellness goals while reinforcing Dr. Schaffner’s expertise.
Supporting upgrades included:
Improved category structure for supplement discovery
Benefit-driven product descriptions and ingredient callouts
Cross-sell recommendations aligned with functional medicine protocols
A more intuitive, conversion-focused shopping experience