The rebranding of The Comedy Bar was inspired by Classic Chicago aesthetics, incorporating iconic city colors, bold typography, and vintage signage influences to create a visual identity that feels both timeless and inviting. The branding extends across marketing collateral, digital assets, signage, and merchandise, reinforcing a strong, cohesive look that reflects the energy and humor of the venue. By blending modern simplicity with classic Chicago charm, the design enhances audience engagement, brand recognition, and an authentic connection to the city’s rich comedy culture.